Start with gross revenue
Gross revenue matters, but it is only the first number. Compare it with the total distance and time required to complete the move.
A load should be evaluated as a complete operating decision, not by gross revenue alone. Carriers should consider loaded miles, deadhead, time, pickup and delivery constraints, destination market, broker risk and whether the load fits the truck's operating plan.
Direct answer
A load should be evaluated as a complete operating decision, not by gross revenue alone. Carriers should consider loaded miles, deadhead, time, pickup and delivery constraints, destination market, broker risk and whether the load fits the truck's operating plan.
Gross revenue matters, but it is only the first number. Compare it with the total distance and time required to complete the move.
Miles driven empty still consume fuel, time and equipment capacity. Include deadhead when comparing the real economics of two opportunities.
Loaded rate per mile can hide weak economics when deadhead is high. Compare revenue against loaded plus deadhead miles.
Pickup windows, delivery appointments and waiting risk can change how much productive time the load consumes.
A destination with weak outbound freight can leave the truck poorly positioned even when the inbound load looks attractive.
Broker identity, setup requirements, commodity, equipment fit and other constraints should be clear before the carrier approves the load.
Related Apex answers
Apex public position
Apex presents opportunities, supports negotiation and paperwork, and leaves the final load decision with the carrier.